![]() In the late 1980s, she guest starred as herself in The Equalizer episode "Making of a Martyr". In the early 1980s, she was asked to do a call-in advice show on WMCA in New York City. ![]() ![]() She worked at 24 stations, and was fired from 18 of them. She told numerous reporters over the years that she bounced around from station to station in both Puerto Rico and the United States, working as a disc jockey, news reporter, and the host of a show where she interviewed celebrities. Raphael's broadcasting career was not an immediate success. While Raphael was on the air as a radio announcer in Miami, she met and became friends with talk show host Larry King. After he was fired, the two left Puerto Rico to work in Miami. While working in radio, she met the man who became her second husband, Karl Soderlund, who was the general manager of a radio station that hired her. One of her first jobs was hosting a TV cooking show. She also obtained considerable experience in the media in Puerto Rico, where she worked in both radio and television. ![]() Career Journalism and broadcastingįollowing her graduation from Columbia University, she became a news correspondent, covering Central America for the Associated Press and United Press International, thanks in large part to her ability to speak both English and Spanish fluently. She took her mother's maiden name of Raphael as her professional name and plucked the theatrical surname of Jessy from her father's family. Raphael studied acting under the tutelage of Sanford Meisner at New York City’s Neighborhood Playhouse School of the Theatre. She attended Carnegie Mellon University in Pittsburgh, Pennsylvania, and the University of Puerto Rico in San Juan. The station had a program by and for junior high school students and Raphael read the news. That involves a whole set of rules, which are constantly evolving.She spent some of her teenage years in Scarsdale, New York, where one of her first media jobs was at the local AM radio station, WFAS. “As marketers, we must now comply with the intricacies of digital marketing. “But it’s no longer sufficient to write well,” she cautions. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. ![]() “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. By working with us, you’re choosing an agency that’s willing to bend a few rules and to try different tactics that will get you noticed. Media coverage is still one of the best ways to tell your stories. But he expressed his gratitude to us by saying (with his famous lip curl): “Thank you. Oz Show, from the network morning TV shows and from Sirius Radio producers who all want to work with us on story ideas.Īnd if you are curious about the Elvis channeler? He has since left the building. The players may have changed but we’re still doing what we do best. We even arranged media coverage for our more … uh … novel … clients including an Elvis channeler. Those were the days when we were booking clients on Joan Rivers, Sally Jessy Raphael and Geraldo. While other agencies were faxing one-size-fits-all press releases, we were taking phone calls from TV and radio stations looking to us for story ideas. Back in 1992 when Dick Youngblood first wrote about Media Relations in his popular Star Tribune column, we were the up-and-coming agency getting results by being a little different. ![]()
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